“The Mechanisms Behind Revenue Growth” and “Ease of Operation” — Torima Talks About the Impact of SKYFLAG

To begin, could you tell us about your service where SKYFLAG has been implemented?

Mr. Naohiro：‘Torima’ is a rewards app that allows users to earn points (miles) based on the distance they travel during commuting, shopping, or traveling, as well as the number of steps they take while walking. It has continued to grow as one of the leading apps in the mobility- and step-based rewards app category.

I am currently in charge of marketing for Torima. In recent years, as the number of competing rewards apps has increased, we have been exploring new strategies from different perspectives to maintain and expand our user base.

In addition, in order to collect higher-quality location data that can be utilized for our core map-making business, we are focusing on acquiring new user segments.

Introducing SKYFLAG to overcome stagnating revenue growth

Could you tell us about the monetization of the service where SKYFLAG has been implemented?

Mr. Naohiro：Torima was launched in July 2020, and from the outset we have actively pursued ad-based monetization. In October of the same year, we introduced reward monetization through an offerwall, and in January 2024, we implemented SKYFLAG. Currently, we have introduced one additional reward monetization solution, and are now operating a total of three offerwall-based reward monetization programs in parallel.

For Torima, we considered reward monetization to be highly compatible with our service, similar to other points-based services that primarily rely on affiliate marketing, and therefore examined its adoption by referencing existing rewards apps.

In addition, we see significant appeal for users in being able to take on offers (ads) at their preferred timing, having the freedom to choose whether or not to participate, and earning rewards without disrupting their daily lives.

Please tell us about the background behind your decision to introduce SKYFLAG?

Mr. Naohiro：We had been aware of SKYFLAG since its initial release. However, at that time, SKYFLAG was perceived primarily as an advertising promotion solution, and its reward monetization offering was still in a growth phase, so we initially adopted a reward monetization solution from another provider. Later, when revenue from our existing offerwall-based reward monetization began to stagnate, we received a renewed proposal from SKYFLAG. By then, SKYFLAG had already been implemented across many services and had a proven track record, which gave us both confidence and a strong sense of reassurance in moving forward with the implementation.

What gave us particular peace of mind during the implementation was the comprehensive customer support. Their year-round availability not only contributes to improving user satisfaction, but also fostered a strong sense of trust, as it demonstrated their sincere commitment to both users and partner companies.

Experiencing continuous growth through reliable revenue performance and attentive, detailed support

How have your revenue and overall performance been since implementing SKYFLAG?

Mr. Naohiro：We are highly satisfied with the fact that SKYFLAG carefully reviews the offers (ads) displayed within our service, evaluating their profitability and suitability for our users, and determines whether they should be listed.
Because we trust these evaluation criteria, SKYFLAG is able to propose initiatives that align closely with our service’s trends. Through operations focused on mid- to long-term revenue impact, we have been able to steadily and reliably grow our revenue, which we find extremely reassuring.

Ms. Honami：With SKYFLAG, decisions on whether to display each offer (ad) are made on a daily basis in response to the service’s performance and trends, enabling operations that deepen user understanding while aiming to maximize revenue.
We have been able to consistently translate these efforts into revenue, which is something we are truly pleased about.

Mr. Naohiro：In addition, we have a collaborative structure in place that allows us to work closely with our assigned representative toward the same goals, and we can confidently entrust them with initiatives aimed at optimizing our strategies.

We intend to adopt all initiatives that demonstrate strong user response, including the UI improvements currently being proposed. As such, having a partner like your team who can respond flexibly in line with the service’s condition is extremely important to us going forward. We look forward to continuing to work together to drive ongoing improvements.

Ms. Yukie：Thanks to the support of Mr. Chatan and the rest of the team, we have been able to closely monitor the performance of each initiative, continuously search for the optimal approach, and achieve tangible results.
We hope to further strengthen our partnership by continuing to share results and data from our initiatives going forward.

What specific measures are you taking in practice to optimize revenue and operations?

Mr. Naohiro：On weekends, we highlight selected offers (ads) to actively promote them, while on Mondays we display pop-ups to inform users about new or resumed offers. By implementing these measures, we have increased touchpoints leading users to SKYFLAG, which has resulted in our DAU (daily active users) doubling.

Ms. Yukie：Because SKYFLAG sees a high level of repeat offer (ad) completion from existing users, it is important to create more opportunities that encourage users to return to SKYFLAG repeatedly.

From a UI perspective, we have been consulting on fine-tuned adjustments to improve visibility, such as unifying button colors and adding red indicators to highlight the availability of new offers. We believe that the accumulation of these improvements also leads to more precise and effective campaign proposals.

In addition, the proactive implementation of “Super Sales” has further contributed to improved performance and results.

At Torima, rather than having users select offers from a traditional reward monetization listing, we have implemented SKYFLAG’s “Recommended Rewards,” which automatically selects the most suitable offers based on SKYFLAG’s data and recommends them to each individual user.

Because Torima places an entry point on the daily bonus screen, we are able to automatically recommend more attractive offers to users with a strong intent to earn rewards. As a result, since the initial implementation, this feature has successfully added incremental revenue on top of our baseline earnings.

Ms. Honami：At Torima, rather than having users select offers from a traditional reward monetization listing, we have implemented SKYFLAG’s “Recommended Rewards,” which automatically selects the most suitable offers based on SKYFLAG’s data and recommends them to each individual user.

Because Torima places an entry point on the daily bonus screen, we are able to automatically recommend more attractive offers to users with a strong intent to earn rewards. As a result, since the initial implementation, this feature has successfully added incremental revenue on top of our baseline earnings.

Mr. Naohiro：Because SKYFLAG allows for flexible proposal planning and adjustments to implementation timing, we are able to maintain stable and reliable operations.

Accelerating revenue maximization through high-quality offers and strong support from dedicated account managers

What aspects of SKYFLAG’s reward monetization do you find particularly appealing?

Mr. Naohiro：We feel that the offers (ads) listed on SKYFLAG are designed with well-balanced conversion depths and user-friendly challenge thresholds, allowing us to present offers to users in an optimal way.

In addition, SKYFLAG enables us to fully entrust the system development while also responding flexibly to customization requests on the operational side, which allows for well-balanced and efficient management.

By using SKYFLAG in parallel with other reward monetization solutions, we have also gained clearer insights into which offers resonate most with users and what types of choices we should present to them.

Ms. Yukie：Thank you. We would like to further expand the range of offers (ads) on SKYFLAG and continue to develop even more robust and enriched operations.

Finally, could you please tell us what you expect from SKYFLAG going forward?

Mr. Naohiro：We believe that reward monetization through offerwalls is becoming increasingly important as a monetization method. Within this context, we are very interested in how SKYFLAG will continue to evolve and what kind of strategies it will pursue in the market.
We look forward to SKYFLAG’s future developments and hope to continue growing together as trusted partners.

Additionally, SKYFLAG supports the optimization of ad monetization operations without requiring a significant workload from the service operators. For this reason, we especially recommend SKYFLAG to those responsible for monetization at each service.

We also feel that advertising has become just as established as in-app purchases as a monetization method. Another key appeal is its ability to generate revenue while naturally delivering value to users.

Thank you very much for sharing your valuable insights.

※All affiliations and titles listed in this article are based on information at the time of the interview.