{"id":51,"date":"2024-02-01T10:00:00","date_gmt":"2024-02-01T01:00:00","guid":{"rendered":"https:\/\/skyflag.info\/labo\/?p=51"},"modified":"2026-04-15T15:03:51","modified_gmt":"2026-04-15T06:03:51","slug":"2-2","status":"publish","type":"post","link":"https:\/\/skyflag.info\/labo\/2-2\/","title":{"rendered":"\u3010\u521d\u5fc3\u8005\u5411\u3051\u3011web\u5e83\u544a\u7528\u8a9e\u4e00\u89a7"},"content":{"rendered":"\n<p>web\u5e83\u544a\u306b\u95a2\u3059\u308b\u7528\u8a9e\u306e\u610f\u5473\u3084\u4f7f\u3044\u65b9\u3092\u77e5\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u5e83\u544a\u904b\u7528\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7406\u89e3\u5ea6\u3092\u3055\u3089\u306b\u6df1\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u305d\u308c\u3089\u306e\u7528\u8a9e\u3092\u30b8\u30e3\u30f3\u30eb\u5206\u3051\u3057\u3066\u3001\u89e3\u8aac\u3092\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n<div class=\"sgb-content-block post-1900 js-sgb-content-block\" data-id=\"1900\"><div id=\"sgb-css-id-6\">\n<div class=\"wp-block-sgb-box sng-box box3\">\n<p class=\"has-text-align-center cta-btn__title has-sango-gray-color has-text-color has-medium-font-size\">Web\u30b5\u30fc\u30d3\u30b9\u30fb\u30a2\u30d7\u30ea\u306e\u5a92\u4f53\u53ce\u76caUP\u3092\u652f\u63f4\uff01<\/p>\n\n\n<div id=\"sgb-css-id-5\">\n<p class=\"wp-block-sgb-btn sng-align-center\"><a style=\"background-color:#5ba9f7\" class=\"btn cubic2 shadow raised\" href=\"https:\/\/skyflag.info\/monetize\/?utm_campaign=10646875-labo&amp;utm_source=labo&amp;utm_content=11-2%2F\" target=\"_blank\" rel=\"noopener noreferrer\"><i class=\"fas fa-angle-right\"><\/i><span class=\"big\">SKYFLAG\u30b5\u30fc\u30d3\u30b9\u30b5\u30a4\u30c8\u306f\u3053\u3061\u3089<\/span><\/a><\/p>\n<\/div><\/div>\n<\/div>\n\n\n<p><\/p>\n<\/div>\n\n\n<div class=\"toc\">    <div id=\"toc_container\" class=\"toc_container toc-container sgb-toc--bullets js-smooth-scroll\" data-dialog-title=\"Table of Contents\">\n      <p class=\"toc_title\">\u76ee\u6b21 <\/p>\n      <ul class=\"toc_list\">  <li class=\"first\">    <a href=\"#i-0\">web\u5e83\u544a\u914d\u4fe1\u306b\u95a2\u3059\u308b\u7528\u8a9e<\/a>    <ul class=\"menu_level_1\">      <li class=\"first\">        <a href=\"#i-1\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3<\/a>      <\/li>      <li>        <a href=\"#i-2\">\u30af\u30ea\u30c3\u30af<\/a>      <\/li>      <li>        <a href=\"#i-3\">CTR<\/a>      <\/li>      <li>        <a href=\"#i-4\">CPC<\/a>      <\/li>      <li>        <a href=\"#i-5\">CPM<\/a>      <\/li>      <li>        <a href=\"#i-6\">\u5e83\u544a\u8868\u793a\u30aa\u30d7\u30b7\u30e7\u30f3<\/a>      <\/li>      <li>        <a href=\"#i-7\">\u5165\u672d\u5358\u4fa1<\/a>      <\/li>      <li class=\"last\">        <a href=\"#i-8\">\u54c1\u8cea\u30b9\u30b3\u30a2<\/a>      <\/li>    <\/ul>  <\/li>  <li>    <a href=\"#i-9\">\u5e83\u544a\u52b9\u679c\u306b\u95a2\u3059\u308b\u7528\u8a9e<\/a>    <ul class=\"menu_level_1\">      <li class=\"first\">        <a href=\"#i-10\">CV\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09<\/a>      <\/li>      <li>        <a href=\"#i-11\">CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09<\/a>      <\/li>      <li>        <a href=\"#i-12\">CPA\uff08\u30b3\u30b9\u30c8\u30d1\u30fc\u30a2\u30af\u30b7\u30e7\u30f3\uff09<\/a>      <\/li>      <li>        <a href=\"#i-13\">CPV\uff08\u30b3\u30b9\u30c8\u30d1\u30fc\u30d3\u30e5\u30fc\uff09<\/a>      <\/li>      <li>        <a href=\"#i-14\">CPI\uff08\u30b3\u30b9\u30c8\u30d1\u30fc\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\uff09<\/a>      <\/li>      <li>        <a href=\"#i-15\">CPF\uff08\u30b3\u30b9\u30c8\u30d1\u30fc\u30d5\u30a1\u30f3\uff09<\/a>      <\/li>      <li>        <a href=\"#i-16\">CPE\uff08\u30b3\u30b9\u30c8\u30d1\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff09<\/a>      <\/li>      <li>        <a href=\"#i-17\">ROI<\/a>      <\/li>      <li class=\"last\">        <a href=\"#i-18\">ROAS<\/a>      <\/li>    <\/ul>  <\/li>  <li>    <a href=\"#i-19\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u76ee\u6a19\u306b\u95a2\u3059\u308b\u7528\u8a9e<\/a>    <ul class=\"menu_level_1\">      <li class=\"first\">        <a href=\"#i-20\">KPI<\/a>      <\/li>      <li>        <a href=\"#i-21\">KGI<\/a>      <\/li>      <li>        <a href=\"#i-22\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/a>      <\/li>      <li>        <a href=\"#i-23\">ARPPU<\/a>      <\/li>      <li class=\"last\">        <a href=\"#i-24\">ARPU<\/a>      <\/li>    <\/ul>  <\/li>  <li>    <a href=\"#i-25\">\u30e6\u30fc\u30b6\u30fc\u5206\u6790\u306b\u95a2\u3059\u308b\u7528\u8a9e<\/a>    <ul class=\"menu_level_1\">      <li class=\"first\">        <a href=\"#i-26\">\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc<\/a>      <\/li>      <li>        <a href=\"#i-27\">\u4f11\u7720\u30e6\u30fc\u30b6\u30fc<\/a>      <\/li>      <li>        <a href=\"#i-28\">\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3<\/a>      <\/li>      <li>        <a href=\"#i-29\">RR(\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387)<\/a>      <\/li>      <li class=\"last\">        <a href=\"#i-30\">LTV<\/a>      <\/li>    <\/ul>  <\/li>  <li class=\"last\">    <a href=\"#i-31\">\u307e\u3068\u3081<\/a>  <\/li><\/ul>\n      <a href=\"#\" class=\"sgb-toc-button js-toc-button\" rel=\"nofollow\"><i class=\"fa fa-list\"><\/i><span class=\"sgb-toc-button__text\">\u76ee\u6b21\u3078<\/span><\/a>\n    <\/div><\/div><h2 class=\"wp-block-sgb-headings sgb-heading\" id=\"i-0\"><span class=\"sgb-heading__inner hh hh17\" style=\"font-size:1.2em\"><span class=\"sgb-heading__text\">web\u5e83\u544a\u914d\u4fe1\u306b\u95a2\u3059\u308b\u7528\u8a9e<\/span><\/span><\/h2>\n\n\n<div id=\"sgb-css-id-7\" style=\"--sgb--custom--left-color: var(--sgb-main-color);\">\n<h3 class=\"wp-block-sgb-headings sgb-heading\" id=\"i-1\"><span class=\"sgb-heading__inner sgb-heading--type1\" style=\"background-color:transparent;border-color:transparent;font-size:1.2em\"><span class=\"sgb-heading__text\" style=\"color:#333\">\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3<\/span><\/span><\/h3>\n<\/div>\n\n\n<p>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3068\u306f\u3001\u5e83\u544a\u304c\u30e6\u30fc\u30b6\u30fc\u306b\u8868\u793a\u3055\u308c\u305f\u56de\u6570\u306e\u3053\u3068\u3067\u3059\u3002\u5e83\u544a\u306e\u9732\u51fa\u5ea6\u3084\u77e5\u540d\u5ea6\u3092\u6e2c\u308b\u6307\u6a19\u3068\u3057\u3066\u4f7f\u308f\u308c\u307e\u3059\u3002\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306f\u5e83\u544a\u306e\u7a2e\u985e\u3084\u914d\u4fe1\u65b9\u6cd5\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u4e00\u822c\u7684\u306b\u306f\u5e83\u544a\u304c\u753b\u9762\u4e0a\u306b\u8868\u793a\u3055\u308c\u305f\u77ac\u9593\u306b\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n<div id=\"sgb-css-id-8\" style=\"--sgb--custom--left-color: var(--sgb-main-color);\">\n<h3 class=\"wp-block-sgb-headings sgb-heading\" id=\"i-2\"><span class=\"sgb-heading__inner sgb-heading--type1\" style=\"background-color:transparent;border-color:transparent;font-size:1.2em\"><span class=\"sgb-heading__text\" style=\"color:#333\">\u30af\u30ea\u30c3\u30af<\/span><\/span><\/h3>\n<\/div>\n\n\n<p>\u30af\u30ea\u30c3\u30af\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5e83\u544a\u3092\u30bf\u30c3\u30d7\u3084\u30af\u30ea\u30c3\u30af\u3057\u305f\u56de\u6570\u306e\u3053\u3068\u3067\u3059\u3002\u5e83\u544a\u306e\u8208\u5473\u5ea6\u3084\u9b45\u529b\u5ea6\u3092\u6e2c\u308b\u6307\u6a19\u3068\u3057\u3066\u4f7f\u308f\u308c\u307e\u3059\u3002\u30af\u30ea\u30c3\u30af\u306f\u5e83\u544a\u306e\u76ee\u7684\u3084\u8a2d\u5b9a\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u4e00\u822c\u7684\u306b\u306f\u5e83\u544a\u3092\u30bf\u30c3\u30d7\u3084\u30af\u30ea\u30c3\u30af\u3057\u305f\u5f8c\u306b\u5225\u306e\u30da\u30fc\u30b8\u306b\u9077\u79fb\u3059\u308b\u5834\u5408\u306b\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n<div id=\"sgb-css-id-9\" style=\"--sgb--custom--left-color: var(--sgb-main-color);\">\n<h3 class=\"wp-block-sgb-headings sgb-heading\" id=\"i-3\"><span class=\"sgb-heading__inner sgb-heading--type1\" style=\"background-color:transparent;border-color:transparent;font-size:1.2em\"><span class=\"sgb-heading__text\" style=\"color:#333\">CTR<\/span><\/span><\/h3>\n<\/div>\n\n\n<p>CTR\u3068\u306f\u3001\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u30ec\u30fc\u30c8\uff08Click Through Rate\uff09\u306e\u7565\u3067\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306b\u5bfe\u3059\u308b\u30af\u30ea\u30c3\u30af\u306e\u5272\u5408\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>CTR = \u30af\u30ea\u30c3\u30af\u6570 \/ \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570 \u00d7 100 \u3067\u8a08\u7b97\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>CTR\u306f\u5e83\u544a\u306e\u52b9\u679c\u5ea6\u3084\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6e2c\u308b\u6307\u6a19\u3068\u3057\u3066\u4f7f\u308f\u308c\u307e\u3059\u3002\u9ad8\u3044CTR\u306f\u5e83\u544a\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u3092\u5f15\u3044\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n\n\n<div id=\"sgb-css-id-10\" style=\"--sgb--custom--left-color: var(--sgb-main-color);\">\n<h3 class=\"wp-block-sgb-headings sgb-heading\" id=\"i-4\"><span class=\"sgb-heading__inner sgb-heading--type1\" style=\"background-color:transparent;border-color:transparent;font-size:1.2em\"><span class=\"sgb-heading__text\" style=\"color:#333\">CPC<\/span><\/span><\/h3>\n<\/div>\n\n\n<p>CPC\u3068\u306f\u3001\u30b3\u30b9\u30c8\u30d1\u30fc\u30af\u30ea\u30c3\u30af\uff08Cost Per Click\uff09\u306e\u7565\u3067\u3001\u30af\u30ea\u30c3\u30af\u3054\u3068\u306b\u652f\u6255\u3046\u5e83\u544a\u8cbb\u7528\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>CPC = \u5e83\u544a\u8cbb\u7528 \/ \u30af\u30ea\u30c3\u30af\u6570 \u3067\u8a08\u7b97\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>CPC\u306f\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3084\u4e88\u7b97\u7ba1\u7406\u3092\u6e2c\u308b\u6307\u6a19\u3068\u3057\u3066\u4f7f\u308f\u308c\u307e\u3059\u3002\u4f4e\u3044CPC\u306f\u5e83\u544a\u304c\u52b9\u7387\u7684\u306b\u914d\u4fe1\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n\n\n<div id=\"sgb-css-id-11\" style=\"--sgb--custom--left-color: var(--sgb-main-color);\">\n<h3 class=\"wp-block-sgb-headings sgb-heading\" id=\"i-5\"><span class=\"sgb-heading__inner sgb-heading--type1\" style=\"background-color:transparent;border-color:transparent;font-size:1.2em\"><span class=\"sgb-heading__text\" style=\"color:#333\">CPM<\/span><\/span><\/h3>\n<\/div>\n\n\n<p>CPM\u3068\u306f\u3001\u30b3\u30b9\u30c8\u30d1\u30fc\u30df\u30ea\uff08Cost Per Mille\uff09\u306e\u7565\u3067\u30011000\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3054\u3068\u306b\u652f\u6255\u3046\u5e83\u544a\u8cbb\u7528\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>CPM = \u5e83\u544a\u8cbb\u7528 \/ \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570 \u00d7 1000 \u3067\u8a08\u7b97\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>CPM\u306f\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3084\u4e88\u7b97\u7ba1\u7406\u3092\u6e2c\u308b\u6307\u6a19\u3068\u3057\u3066\u4f7f\u308f\u308c\u307e\u3059\u3002\u4f4e\u3044CPM\u306f\u5e83\u544a\u304c\u52b9\u7387\u7684\u306b\u914d\u4fe1\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n\n\n<div id=\"sgb-css-id-12\" style=\"--sgb--custom--left-color: var(--sgb-main-color);\">\n<h3 class=\"wp-block-sgb-headings sgb-heading\" id=\"i-6\"><span class=\"sgb-heading__inner sgb-heading--type1\" style=\"background-color:transparent;border-color:transparent;font-size:1.2em\"><span class=\"sgb-heading__text\" style=\"color:#333\">\u5e83\u544a\u8868\u793a\u30aa\u30d7\u30b7\u30e7\u30f3<\/span><\/span><\/h3>\n<\/div>\n\n\n<p>\u5e83\u544a\u8868\u793a\u30aa\u30d7\u30b7\u30e7\u30f3\u3068\u306f\u3001\u5e83\u544a\u306e\u914d\u4fe1\u65b9\u6cd5\u3084\u6761\u4ef6\u3092\u8a2d\u5b9a\u3059\u308b\u6a5f\u80fd\u306e\u3053\u3068\u3067\u3059\u3002\u5e83\u544a\u8868\u793a\u30aa\u30d7\u30b7\u30e7\u30f3\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30ad\u30fc\u30ef\u30fc\u30c9\uff1a\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u691c\u7d22\u30ef\u30fc\u30c9\u3084\u95a2\u9023\u30ef\u30fc\u30c9<\/li>\n\n\n\n<li>\u5730\u57df\uff1a\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u5730\u57df\u3084\u8a00\u8a9e<\/li>\n\n\n\n<li>\u30c7\u30d0\u30a4\u30b9\uff1a\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u30c7\u30d0\u30a4\u30b9\u3084OS<\/li>\n\n\n\n<li>\u65e5\u6642\uff1a\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u66dc\u65e5\u3084\u6642\u9593\u5e2f<\/li>\n\n\n\n<li>\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff1a\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u5e74\u9f62\u3084\u6027\u5225<\/li>\n\n\n\n<li>\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\uff1a\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u3084\u884c\u52d5<\/li>\n\n\n\n<li>\u30c8\u30d4\u30c3\u30af\uff1a\u5e83\u544a\u3092\u8868\u793a\u3059\u308bWeb\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306e\u30ab\u30c6\u30b4\u30ea\u30fc<\/li>\n\n\n\n<li>\u30d7\u30ec\u30a4\u30b9\u30e1\u30f3\u30c8\uff1a\u5e83\u544a\u3092\u8868\u793a\u3059\u308bWeb\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306e\u5177\u4f53\u7684\u306a\u5834\u6240<\/li>\n<\/ul>\n\n\n<div id=\"sgb-css-id-13\" style=\"--sgb--custom--left-color: var(--sgb-main-color);\">\n<h3 class=\"wp-block-sgb-headings sgb-heading\" id=\"i-7\"><span class=\"sgb-heading__inner sgb-heading--type1\" style=\"background-color:transparent;border-color:transparent;font-size:1.2em\"><span class=\"sgb-heading__text\" style=\"color:#333\">\u5165\u672d\u5358\u4fa1<\/span><\/span><\/h3>\n<\/div>\n\n\n<p>\u5165\u672d\u5358\u4fa1\u3068\u306f\u3001\u5e83\u544a\u306e\u914d\u4fe1\u306b\u7af6\u4e89\u3059\u308b\u969b\u306b\u652f\u6255\u3046\u6700\u5927\u984d\u306e\u3053\u3068\u3067\u3059\u3002\u5165\u672d\u5358\u4fa1\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u65b9\u6cd5\u3067\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u81ea\u52d5\u5165\u672d\uff1a\u5e83\u544a\u306e\u76ee\u7684\u3084\u4e88\u7b97\u306b\u5408\u308f\u305b\u3066\u3001\u30b7\u30b9\u30c6\u30e0\u304c\u6700\u9069\u306a\u5165\u672d\u5358\u4fa1\u3092\u81ea\u52d5\u7684\u306b\u6c7a\u3081\u307e\u3059<\/li>\n\n\n\n<li>\u624b\u52d5\u5165\u672d\uff1a\u5e83\u544a\u4e3b\u304c\u81ea\u5206\u3067\u5165\u672d\u5358\u4fa1\u3092\u6c7a\u3081\u307e\u3059<\/li>\n\n\n\n<li>ECPC\uff08\u30a8\u30f3\u30cf\u30f3\u30b9\u30c8\u30b3\u30b9\u30c8\u30d1\u30fc\u30af\u30ea\u30c3\u30af\uff09\uff1a\u624b\u52d5\u5165\u672d\u3067\u8a2d\u5b9a\u3057\u305f\u5165\u672d\u5358\u4fa1\u306b\u57fa\u3065\u3044\u3066\u3001\u30b7\u30b9\u30c6\u30e0\u304cCV\u304c\u9ad8\u304f\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u5834\u5408\u306b\u5165\u672d\u5358\u4fa1\u3092\u4e0a\u3052\u307e\u3059<\/li>\n\n\n\n<li>tCPA\uff08\u30bf\u30fc\u30b2\u30c3\u30c8\u30b3\u30b9\u30c8\u30d1\u30fc\u30a2\u30af\u30b7\u30e7\u30f3\uff09\uff1aCV\u3054\u3068\u306b\u652f\u6255\u3046\u76ee\u6a19\u984d\uff08\u30bf\u30fc\u30b2\u30c3\u30c8CPA\uff09\u3092\u8a2d\u5b9a\u3057\u3001\u30b7\u30b9\u30c6\u30e0\u304c\u305d\u306e\u984d\u306b\u8fd1\u3065\u304f\u3088\u3046\u306b\u5165\u672d\u5358\u4fa1\u3092\u8abf\u6574\u3057\u307e\u3059<\/li>\n\n\n\n<li>tROAS\uff08\u30bf\u30fc\u30b2\u30c3\u30c8\u30ea\u30bf\u30fc\u30f3\u30aa\u30f3\u30a2\u30c9\u30b9\u30da\u30f3\u30c9\uff09\uff1a\u5e83\u544a\u8cbb\u7528\u306b\u5bfe\u3059\u308b\u53ce\u76ca\u306e\u5272\u5408\uff08\u30bf\u30fc\u30b2\u30c3\u30c8ROAS\uff09\u3092\u8a2d\u5b9a\u3057\u3001\u30b7\u30b9\u30c6\u30e0\u304c\u305d\u306e\u5272\u5408\u306b\u8fd1\u3065\u304f\u3088\u3046\u306b\u5165\u672d\u5358\u4fa1\u3092\u8abf\u6574\u3057\u307e\u3059<\/li>\n<\/ul>\n\n\n<div id=\"sgb-css-id-14\" style=\"--sgb--custom--left-color: var(--sgb-main-color);\">\n<h3 class=\"wp-block-sgb-headings sgb-heading\" id=\"i-8\"><span class=\"sgb-heading__inner sgb-heading--type1\" style=\"background-color:transparent;border-color:transparent;font-size:1.2em\"><span class=\"sgb-heading__text\" style=\"color:#333\">\u54c1\u8cea\u30b9\u30b3\u30a2<\/span><\/span><\/h3>\n<\/div>\n\n\n<p>\u54c1\u8cea\u30b9\u30b3\u30a2\u3068\u306f\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u578b\u5e83\u544a\u306e\u54c1\u8cea\u3084\u95a2\u9023\u6027\u3092\u8a55\u4fa1\u3059\u308b\u6307\u6a19\u306e\u3053\u3068\u3067\u3059\u3002\u54c1\u8cea\u30b9\u30b3\u30a2\u306f\u3001\u4ee5\u4e0b\u306e\u8981\u7d20\u304b\u3089\u7b97\u51fa\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u4e88\u60f3CTR\uff1a\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u78ba\u7387\u306e\u898b\u7a4d\u3082\u308a\u3067\u3059\u3002<\/li>\n\n\n\n<li>\u5e83\u544a\u306e\u95a2\u9023\u6027\uff1a\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u5e83\u544a\u306e\u30c6\u30ad\u30b9\u30c8\u3084\u753b\u50cf\u304c\u3069\u308c\u3060\u3051\u4e00\u81f4\u3057\u3066\u3044\u308b\u304b\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u7d4c\u9a13\uff1a\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\uff08\u5e83\u544a\u304b\u3089\u9077\u79fb\u3059\u308b\u30da\u30fc\u30b8\uff09\u304c\u3069\u308c\u3060\u3051\u4e00\u81f4\u3057\u3066\u3044\u308b\u304b\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u304c\u3069\u308c\u3060\u3051\u6709\u76ca\u304b\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li><\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-sgb-block-simple sgb-box-simple sgb-box-simple--title-overwrap sgb-box-simple--with-border\"><div style=\"background-color:var(--wp--preset--color--sango-main);color:var(--wp--preset--color--sango-main)\" class=\"sgb-box-simple__title\">\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044<\/div><div class=\"sgb-box-simple__body\" style=\"border-color:var(--wp--preset--color--sango-main);background-color:#FFF\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\"><a class=\"linkto table\" href=\"https:\/\/skyflag.info\/labo\/38-2\/\" target=\"_blank\"> <span class=\"tbcell tbimg\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"160\" src=\"https:\/\/skyflag.info\/labo\/wp-content\/uploads\/2024\/03\/Web\u306b\u304a\u3044\u3066\u306e\u30de\u30cd\u30bf\u30a4\u30ba\u306b\u95a2\u3059\u308b\u7528\u8a9e\u96c6-160x160.png\" class=\"attachment-thumb-160 size-thumb-160 wp-post-image\" alt=\"Web\u306b\u304a\u3044\u3066\u306e\u30de\u30cd\u30bf\u30a4\u30ba\u306b\u95a2\u3059\u308b\u7528\u8a9e\u96c6\" srcset=\"https:\/\/skyflag.info\/labo\/wp-content\/uploads\/2024\/03\/Web\u306b\u304a\u3044\u3066\u306e\u30de\u30cd\u30bf\u30a4\u30ba\u306b\u95a2\u3059\u308b\u7528\u8a9e\u96c6-160x160.png 160w, https:\/\/skyflag.info\/labo\/wp-content\/uploads\/2024\/03\/Web\u306b\u304a\u3044\u3066\u306e\u30de\u30cd\u30bf\u30a4\u30ba\u306b\u95a2\u3059\u308b\u7528\u8a9e\u96c6-150x150.png 150w\" sizes=\"auto, (max-width: 160px) 100vw, 160px\"><\/span> <span class=\"tbcell tbtext\"> Web\u306b\u304a\u3044\u3066\u306e\u30de\u30cd\u30bf\u30a4\u30ba\u306b\u95a2\u3059\u308b\u7528\u8a9e\u96c6 <\/span> <\/a>\n\n<a class=\"linkto table\" href=\"https:\/\/skyflag.info\/labo\/11-2\/\" target=\"_blank\"> <span class=\"tbcell tbimg\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"160\" src=\"https:\/\/skyflag.info\/labo\/wp-content\/uploads\/2024\/02\/1029_\u30de\u30cd\u30bf\u30a4\u30ba\u306e\u610f\u5473\u3068-\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u306f\uff1f-160x160.png\" class=\"attachment-thumb-160 size-thumb-160 wp-post-image\" alt=\"\u30de\u30cd\u30bf\u30a4\u30ba\u306e\u610f\u5473\u3068\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u306f\uff1f\u6210\u529f\u306e\u30dd\u30a4\u30f3\u30c8\u3082\u7d39\u4ecb\" srcset=\"https:\/\/skyflag.info\/labo\/wp-content\/uploads\/2024\/02\/1029_\u30de\u30cd\u30bf\u30a4\u30ba\u306e\u610f\u5473\u3068-\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u306f\uff1f-160x160.png 160w, https:\/\/skyflag.info\/labo\/wp-content\/uploads\/2024\/02\/1029_\u30de\u30cd\u30bf\u30a4\u30ba\u306e\u610f\u5473\u3068-\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u306f\uff1f-150x150.png 150w\" sizes=\"auto, (max-width: 160px) 100vw, 160px\"><\/span> <span class=\"tbcell tbtext\"> \u30de\u30cd\u30bf\u30a4\u30ba\u306e\u610f\u5473\u3068\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u306f\uff1f\u6210\u529f\u306e\u30dd\u30a4\u30f3\u30c8\u3082\u7d39\u4ecb <\/span> <\/a><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-sgb-headings sgb-heading\" id=\"i-9\"><span class=\"sgb-heading__inner hh hh17\" style=\"font-size:1.2em\"><span class=\"sgb-heading__text\">\u5e83\u544a\u52b9\u679c\u306b\u95a2\u3059\u308b\u7528\u8a9e<\/span><\/span><\/h2>\n\n\n<div id=\"sgb-css-id-15\" style=\"--sgb--custom--left-color: var(--sgb-main-color);\">\n<h3 class=\"wp-block-sgb-headings sgb-heading\" id=\"i-10\"><span class=\"sgb-heading__inner sgb-heading--type1\" style=\"background-color:transparent;border-color:transparent;font-size:1.2em\"><span class=\"sgb-heading__text\" style=\"color:#333\">CV\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09<\/span><\/span><\/h3>\n<\/div>\n\n\n<p>\u5e83\u544a\u3092\u898b\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u3001\u5e83\u544a\u4e3b\u304c\u6c42\u3081\u308b\u884c\u52d5\uff08\u8cfc\u5165\u3001\u4f1a\u54e1\u767b\u9332\u3001\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306a\u3069\uff09\u3092\u884c\u3063\u305f\u3053\u3068\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n<div id=\"sgb-css-id-16\" style=\"--sgb--custom--left-color: var(--sgb-main-color);\">\n<h3 class=\"wp-block-sgb-headings sgb-heading\" id=\"i-11\"><span class=\"sgb-heading__inner sgb-heading--type1\" style=\"background-color:transparent;border-color:transparent;font-size:1.2em\"><span class=\"sgb-heading__text\" style=\"color:#333\">CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09<\/span><\/span><\/h3>\n<\/div>\n\n\n<p>\u5e83\u544a\u3092\u898b\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u3046\u3061\u3001CV\u3092\u884c\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u5272\u5408\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<p>CVR = CV \/ \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\uff08\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u305f\u56de\u6570\uff09\u00d7 100<\/p>\n\n\n<div id=\"sgb-css-id-17\" style=\"--sgb--custom--left-color: var(--sgb-main-color);\">\n<h3 class=\"wp-block-sgb-headings sgb-heading\" id=\"i-12\"><span class=\"sgb-heading__inner sgb-heading--type1\" style=\"background-color:transparent;border-color:transparent;font-size:1.2em\"><span class=\"sgb-heading__text\" style=\"color:#333\">CPA\uff08\u30b3\u30b9\u30c8\u30d1\u30fc\u30a2\u30af\u30b7\u30e7\u30f3\uff09<\/span><\/span><\/h3>\n<\/div>\n\n\n<p>CV\u30921\u4ef6\u7372\u5f97\u3059\u308b\u306e\u306b\u304b\u304b\u3063\u305f\u5e83\u544a\u8cbb\u7528\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<p>CPA = \u5e83\u544a\u8cbb\u7528 \/ CV<\/p>\n\n\n<div id=\"sgb-css-id-18\" style=\"--sgb--custom--left-color: var(--sgb-main-color);\">\n<h3 class=\"wp-block-sgb-headings sgb-heading\" id=\"i-13\"><span class=\"sgb-heading__inner sgb-heading--type1\" style=\"background-color:transparent;border-color:transparent;font-size:1.2em\"><span class=\"sgb-heading__text\" style=\"color:#333\">CPV\uff08\u30b3\u30b9\u30c8\u30d1\u30fc\u30d3\u30e5\u30fc\uff09<\/span><\/span><\/h3>\n<\/div>\n\n\n<p>\u52d5\u753b\u5e83\u544a\u306a\u3069\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5e83\u544a\u3092\u4e00\u5b9a\u6642\u9593\u4ee5\u4e0a\u898b\u305f\u3053\u3068\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<p>CPV = \u5e83\u544a\u8cbb\u7528 \/ \u30d3\u30e5\u30fc\uff08\u8996\u8074\u56de\u6570\uff09<\/p>\n\n\n<div id=\"sgb-css-id-19\" style=\"--sgb--custom--left-color: var(--sgb-main-color);\">\n<h3 class=\"wp-block-sgb-headings sgb-heading\" id=\"i-14\"><span class=\"sgb-heading__inner sgb-heading--type1\" style=\"background-color:transparent;border-color:transparent;font-size:1.2em\"><span class=\"sgb-heading__text\" style=\"color:#333\">CPI\uff08\u30b3\u30b9\u30c8\u30d1\u30fc\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\uff09<\/span><\/span><\/h3>\n<\/div>\n\n\n<p>\u30a2\u30d7\u30ea\u5e83\u544a\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5e83\u544a\u304b\u3089\u30a2\u30d7\u30ea\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u305f\u3053\u3068\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<p>CPI = \u5e83\u544a\u8cbb\u7528 \/ \u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570<\/p>\n\n\n<div id=\"sgb-css-id-20\" style=\"--sgb--custom--left-color: var(--sgb-main-color);\">\n<h3 class=\"wp-block-sgb-headings sgb-heading\" id=\"i-15\"><span class=\"sgb-heading__inner sgb-heading--type1\" style=\"background-color:transparent;border-color:transparent;font-size:1.2em\"><span class=\"sgb-heading__text\" style=\"color:#333\">CPF\uff08\u30b3\u30b9\u30c8\u30d1\u30fc\u30d5\u30a1\u30f3\uff09<\/span><\/span><\/h3>\n<\/div>\n\n\n<p>SNS\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3067\u7528\u3044\u3089\u308c\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u30921\u4ef6\u7372\u5f97\u3059\u308b\u306e\u306b\u304b\u304b\u3063\u305f\u5e83\u544a\u8cbb\u7528\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002<br><br>CPF = \u5e83\u544a\u8cbb\u7528 \/ \u30d5\u30a9\u30ed\u30ef\u30fc\u6570<\/p>\n\n\n<div id=\"sgb-css-id-21\" style=\"--sgb--custom--left-color: var(--sgb-main-color);\">\n<h3 class=\"wp-block-sgb-headings sgb-heading\" id=\"i-16\"><span class=\"sgb-heading__inner sgb-heading--type1\" style=\"background-color:transparent;border-color:transparent;font-size:1.2em\"><span class=\"sgb-heading__text\" style=\"color:#333\">CPE<strong>\uff08\u30b3\u30b9\u30c8\u30d1\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff09<\/strong><\/span><\/span><\/h3>\n<\/div>\n\n\n<p>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30921\u4ef6\u7372\u5f97\u3059\u308b\u306e\u306b\u304b\u304b\u3063\u305f\u5e83\u544a\u8cbb\u7528\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<p>CPE = \u5e83\u544a\u8cbb\u7528 \/ \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/p>\n\n\n<div id=\"sgb-css-id-22\" style=\"--sgb--custom--left-color: var(--sgb-main-color);\">\n<h3 class=\"wp-block-sgb-headings sgb-heading\" id=\"i-17\"><span class=\"sgb-heading__inner sgb-heading--type1\" style=\"background-color:transparent;border-color:transparent;font-size:1.2em\"><span class=\"sgb-heading__text\" style=\"color:#333\">ROI<\/span><\/span><\/h3>\n<\/div>\n\n\n<p>ROI\u3068\u306f\u30ea\u30bf\u30fc\u30f3 \u30aa\u30f3 \u30a4\u30f3\u30d9\u30b9\u30c8\u30e1\u30f3\u30c8\uff08Return On Investment\uff09\u306e\u7565\u3067\u3001\u5e83\u544a\u8cbb\u7528\u306b\u5bfe\u3057\u3066\u3069\u308c\u3060\u3051\u5229\u76ca\u3092\u4e0a\u3052\u3089\u308c\u305f\u304b\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<p>ROI = \u5229\u76ca \/ \u5e83\u544a\u8cbb\u7528 \u00d7 100<\/p>\n\n\n<div id=\"sgb-css-id-23\" style=\"--sgb--custom--left-color: var(--sgb-main-color);\">\n<h3 class=\"wp-block-sgb-headings sgb-heading\" id=\"i-18\"><span class=\"sgb-heading__inner sgb-heading--type1\" style=\"background-color:transparent;border-color:transparent;font-size:1.2em\"><span class=\"sgb-heading__text\" style=\"color:#333\">ROAS<\/span><\/span><\/h3>\n<\/div>\n\n\n<p>ROAS\u3068\u306f\u30ea\u30bf\u30fc\u30f3 \u30aa\u30f3 \u30a2\u30c9\u30d0\u30bf\u30a4\u30b8\u30f3\u30b0 \u30b9\u30da\u30f3\u30c9\uff08Return on Advertising Spend\uff09\u306e\u7565\u3067\u3001\u5e83\u544a\u8cbb\u7528\u306b\u5bfe\u3057\u3066\u3069\u308c\u3060\u3051\u58f2\u4e0a\u3092\u4e0a\u3052\u3089\u308c\u305f\u304b\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<p>ROI = \u58f2\u4e0a \/ \u5e83\u544a\u8cbb\u7528 \u00d7 100<\/p>\n\n\n\n<h2 class=\"wp-block-sgb-headings sgb-heading\" id=\"i-19\"><span class=\"sgb-heading__inner hh hh17\" style=\"font-size:1.2em\"><span class=\"sgb-heading__text\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u76ee\u6a19\u306b\u95a2\u3059\u308b\u7528\u8a9e<\/span><\/span><\/h2>\n\n\n<div id=\"sgb-css-id-24\" style=\"--sgb--custom--left-color: var(--sgb-main-color);\">\n<h3 class=\"wp-block-sgb-headings sgb-heading\" id=\"i-20\"><span class=\"sgb-heading__inner sgb-heading--type1\" style=\"background-color:transparent;border-color:transparent;font-size:1.2em\"><span class=\"sgb-heading__text\" style=\"color:#333\">KPI<\/span><\/span><\/h3>\n<\/div>\n\n\n<p>KPI\u3068\u306f\u30ad\u30fc \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9 \u30a4\u30f3\u30b8\u30b1\u30fc\u30bf\u30fc\uff08Key Performance Indicator\uff09\u306e\u7565\u3067\u3001\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\u3068\u8a33\u3055\u308c\u308b\u6307\u6a19\u3067\u3059\u3002<br>\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u305f\u30d7\u30ed\u30bb\u30b9\u3092\u5b9a\u91cf\u7684\u306b\u8a55\u4fa1\u30fb\u5206\u6790\u3059\u308b\u6307\u6a19\u3068\u3057\u3066\u7528\u3044\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n<div id=\"sgb-css-id-25\" style=\"--sgb--custom--left-color: var(--sgb-main-color);\">\n<h3 class=\"wp-block-sgb-headings sgb-heading\" id=\"i-21\"><span class=\"sgb-heading__inner sgb-heading--type1\" style=\"background-color:transparent;border-color:transparent;font-size:1.2em\"><span class=\"sgb-heading__text\" style=\"color:#333\">KGI<\/span><\/span><\/h3>\n<\/div>\n\n\n<p>KGI\u3068\u306f\u30ad\u30fc \u30b4\u30fc\u30eb \u30a4\u30f3\u30b8\u30b1\u30fc\u30bf\u30fc\uff08Key Goal Indicator\uff09\u306e\u7565\u3067\u3001\u300c\u7d4c\u55b6\u76ee\u6a19\u9054\u6210\u6307\u6a19\u300d\u3068\u8a33\u3055\u308c\u308b\u6307\u6a19\u3067\u3059\u3002<br>\u58f2\u4e0a\u9ad8\u3084\u6210\u7d04\u6570\u306a\u3069\u3001\u4f01\u696d\u306e\u7d4c\u55b6\u6226\u7565\u3084\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u5b9a\u91cf\u7684\u306b\u8a2d\u5b9a\u3055\u308c\u308b\u6307\u6a19\u3068\u3057\u3066\u7528\u3044\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n<div id=\"sgb-css-id-26\" style=\"--sgb--custom--left-color: var(--sgb-main-color);\">\n<h3 class=\"wp-block-sgb-headings sgb-heading\" id=\"i-22\"><span class=\"sgb-heading__inner sgb-heading--type1\" style=\"background-color:transparent;border-color:transparent;font-size:1.2em\"><span class=\"sgb-heading__text\" style=\"color:#333\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/span><\/span><\/h3>\n<\/div>\n\n\n<p>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306fSNS\u5e83\u544a\u3067\u306e\u30b3\u30e1\u30f3\u30c8\u3084\u3044\u3044\u306d\u3001\u30ea\u30c4\u30a4\u30fc\u30c8\u306a\u3069\u306b\u7528\u3044\u3089\u308c\u308b\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n<div id=\"sgb-css-id-27\" style=\"--sgb--custom--left-color: var(--sgb-main-color);\">\n<h3 class=\"wp-block-sgb-headings sgb-heading\" id=\"i-23\"><span class=\"sgb-heading__inner sgb-heading--type1\" style=\"background-color:transparent;border-color:transparent;font-size:1.2em\"><span class=\"sgb-heading__text\" style=\"color:#333\">ARPPU<\/span><\/span><\/h3>\n<\/div>\n\n\n<p>ARPPU\u306f\u30a2\u30d9\u30ec\u30fc\u30b8 \u30ea\u30bf\u30fc\u30f3 \u30d1\u30fc \u30da\u30a4\u30c9 \u30e6\u30fc\u30b6\u30fc\uff08Average Revenue Per Paid User\uff09\u306e\u7565\u3067\u6709\u6599\u30e6\u30fc\u30b6\u30fc1\u4eba\u3042\u305f\u308a\u306e\u5e73\u5747\u53ce\u76ca\u3067\u7528\u3044\u3089\u308c\u308b\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<p>ARPPU = \u58f2\u4e0a \/ \u8ab2\u91d1\u30e6\u30fc\u30b6\u30fc\u6570<\/p>\n\n\n<div id=\"sgb-css-id-28\" style=\"--sgb--custom--left-color: var(--sgb-main-color);\">\n<h3 class=\"wp-block-sgb-headings sgb-heading\" id=\"i-24\"><span class=\"sgb-heading__inner sgb-heading--type1\" style=\"background-color:transparent;border-color:transparent;font-size:1.2em\"><span class=\"sgb-heading__text\" style=\"color:#333\">ARPU<\/span><\/span><\/h3>\n<\/div>\n\n\n<p>ARPU\u306f\u30a2\u30d9\u30ec\u30fc\u30b8 \u30ea\u30bf\u30fc\u30f3 \u30d1\u30fc \u30e6\u30fc\u30b6\u30fc\uff08Average Revenue Per User\uff09\u306e\u7565\u30671\u30e6\u30fc\u30b6\u30fc\u3042\u305f\u308a\u306e\u5e73\u5747\u58f2\u308a\u4e0a\u3052\u3092\u793a\u3059\u6307\u6a19\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>ARPU = \u58f2\u4e0a \/ \u30e6\u30fc\u30b6\u30fc\u6570<\/p>\n\n\n\n<h2 class=\"wp-block-sgb-headings sgb-heading\" id=\"i-25\"><span class=\"sgb-heading__inner hh hh17\" style=\"font-size:1.2em\"><span class=\"sgb-heading__text\">\u30e6\u30fc\u30b6\u30fc\u5206\u6790\u306b\u95a2\u3059\u308b\u7528\u8a9e<\/span><\/span><\/h2>\n\n\n<div id=\"sgb-css-id-29\" style=\"--sgb--custom--left-color: var(--sgb-main-color);\">\n<h3 class=\"wp-block-sgb-headings sgb-heading\" id=\"i-26\"><span class=\"sgb-heading__inner sgb-heading--type1\" style=\"background-color:transparent;border-color:transparent;font-size:1.2em\"><span class=\"sgb-heading__text\" style=\"color:#333\">\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc<\/span><\/span><\/h3>\n<\/div>\n\n\n<p>\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u3068\u306f\u3042\u308b\u6240\u5b9a\u306e\u671f\u9593\u306b\u30b5\u30fc\u30d3\u30b9\u5229\u7528\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n<div id=\"sgb-css-id-30\" style=\"--sgb--custom--left-color: var(--sgb-main-color);\">\n<h3 class=\"wp-block-sgb-headings sgb-heading\" id=\"i-27\"><span class=\"sgb-heading__inner sgb-heading--type1\" style=\"background-color:transparent;border-color:transparent;font-size:1.2em\"><span class=\"sgb-heading__text\" style=\"color:#333\">\u4f11\u7720\u30e6\u30fc\u30b6\u30fc<\/span><\/span><\/h3>\n<\/div>\n\n\n<p>\u4f11\u7720\u9867\u5ba2\u3068\u306f\u904e\u53bb\u306b\u53d6\u5f15\u3084\u3084\u308a\u53d6\u308a\u304c\u3042\u3063\u305f\u3082\u306e\u306e\u3001\u305d\u306e\u5f8c\u4e00\u5b9a\u671f\u9593\u4ee5\u4e0a\u3084\u308a\u53d6\u308a\u306e\u306a\u3044\u30e6\u30fc\u30b6\u30fc\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n<div id=\"sgb-css-id-31\" style=\"--sgb--custom--left-color: var(--sgb-main-color);\">\n<h3 class=\"wp-block-sgb-headings sgb-heading\" id=\"i-28\"><span class=\"sgb-heading__inner sgb-heading--type1\" style=\"background-color:transparent;border-color:transparent;font-size:1.2em\"><span class=\"sgb-heading__text\" style=\"color:#333\">\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3<\/span><\/span><\/h3>\n<\/div>\n\n\n<p>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3068\u306f\u4fdd\u6301\u30fb\u7dad\u6301\u3068\u3044\u3046\u610f\u5473\u3067\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u7dad\u6301\u3057\u3066\u3044\u304f\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n<div id=\"sgb-css-id-32\" style=\"--sgb--custom--left-color: var(--sgb-main-color);\">\n<h3 class=\"wp-block-sgb-headings sgb-heading\" id=\"i-29\"><span class=\"sgb-heading__inner sgb-heading--type1\" style=\"background-color:transparent;border-color:transparent;font-size:1.2em\"><span class=\"sgb-heading__text\" style=\"color:#333\">RR(\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387)<\/span><\/span><\/h3>\n<\/div>\n\n\n<p>RR(\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387)\u3068\u306f\u3001web\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u3067\u65b0\u898f\u9867\u5ba2\u304c\u4e00\u5b9a\u671f\u9593\u5185\u306b\u518d\u8a2a\u3057\u305f\u5272\u5408\u3084\u30a2\u30d7\u30ea\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u3066\u304b\u3089\u3007\u65e5\u5f8c\u306b\u518d\u8d77\u52d5\u3057\u305f\u306a\u3069\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n<div id=\"sgb-css-id-33\" style=\"--sgb--custom--left-color: var(--sgb-main-color);\">\n<h3 class=\"wp-block-sgb-headings sgb-heading\" id=\"i-30\"><span class=\"sgb-heading__inner sgb-heading--type1\" style=\"background-color:transparent;border-color:transparent;font-size:1.2em\"><span class=\"sgb-heading__text\" style=\"color:#333\">LTV<\/span><\/span><\/h3>\n<\/div>\n\n\n<p>LTV\u3068\u306f\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3092\u793a\u3059\u6307\u6a19\u3067\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u521d\u3081\u3066\u5229\u7528\u3057\u3066\u304b\u3089\u6700\u5f8c\u306b\u5229\u7528\u3059\u308b\u307e\u3067\u306b\u30c8\u30fc\u30bf\u30eb\u3067\u5f97\u3089\u308c\u308b\u5229\u76ca\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-sgb-block-simple sgb-box-simple sgb-box-simple--title-overwrap sgb-box-simple--with-border\"><div style=\"background-color:var(--wp--preset--color--sango-main);color:var(--wp--preset--color--sango-main)\" class=\"sgb-box-simple__title\">\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044<\/div><div class=\"sgb-box-simple__body\" style=\"border-color:var(--wp--preset--color--sango-main);background-color:#FFF\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\"><a class=\"linkto table\" href=\"https:\/\/skyflag.info\/labo\/38-2\/\" target=\"_blank\"> <span class=\"tbcell tbimg\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"160\" src=\"https:\/\/skyflag.info\/labo\/wp-content\/uploads\/2024\/03\/Web\u306b\u304a\u3044\u3066\u306e\u30de\u30cd\u30bf\u30a4\u30ba\u306b\u95a2\u3059\u308b\u7528\u8a9e\u96c6-160x160.png\" class=\"attachment-thumb-160 size-thumb-160 wp-post-image\" alt=\"Web\u306b\u304a\u3044\u3066\u306e\u30de\u30cd\u30bf\u30a4\u30ba\u306b\u95a2\u3059\u308b\u7528\u8a9e\u96c6\" srcset=\"https:\/\/skyflag.info\/labo\/wp-content\/uploads\/2024\/03\/Web\u306b\u304a\u3044\u3066\u306e\u30de\u30cd\u30bf\u30a4\u30ba\u306b\u95a2\u3059\u308b\u7528\u8a9e\u96c6-160x160.png 160w, https:\/\/skyflag.info\/labo\/wp-content\/uploads\/2024\/03\/Web\u306b\u304a\u3044\u3066\u306e\u30de\u30cd\u30bf\u30a4\u30ba\u306b\u95a2\u3059\u308b\u7528\u8a9e\u96c6-150x150.png 150w\" sizes=\"auto, (max-width: 160px) 100vw, 160px\"><\/span> <span class=\"tbcell tbtext\"> Web\u306b\u304a\u3044\u3066\u306e\u30de\u30cd\u30bf\u30a4\u30ba\u306b\u95a2\u3059\u308b\u7528\u8a9e\u96c6 <\/span> <\/a>\n\n<a class=\"linkto table\" href=\"https:\/\/skyflag.info\/labo\/45-2\/\" target=\"_blank\"> <span class=\"tbcell tbimg\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"160\" src=\"https:\/\/skyflag.info\/labo\/wp-content\/uploads\/2025\/09\/B\u6848_1-160x160.jpg\" class=\"attachment-thumb-160 size-thumb-160 wp-post-image\" alt=\"\u3010\u5e83\u544a\u30de\u30cd\u30bf\u30a4\u30ba\u3011\u30aa\u30d5\u30a1\u30fc\u30a6\u30a9\u30fc\u30eb\u306e\u4ed5\u7d44\u307f\u3068\u6d3b\u7528\u65b9\u6cd5\u3092\u89e3\u8aac\" srcset=\"https:\/\/skyflag.info\/labo\/wp-content\/uploads\/2025\/09\/B\u6848_1-160x160.jpg 160w, https:\/\/skyflag.info\/labo\/wp-content\/uploads\/2025\/09\/B\u6848_1-150x150.jpg 150w\" sizes=\"auto, (max-width: 160px) 100vw, 160px\"><\/span> <span class=\"tbcell tbtext\"> \u3010\u5e83\u544a\u30de\u30cd\u30bf\u30a4\u30ba\u3011\u30aa\u30d5\u30a1\u30fc\u30a6\u30a9\u30fc\u30eb\u306e\u4ed5\u7d44\u307f\u3068\u6d3b\u7528\u65b9\u6cd5\u3092\u89e3\u8aac <\/span> <\/a><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-sgb-headings sgb-heading\" id=\"i-31\"><span class=\"sgb-heading__inner hh hh17\" style=\"font-size:1.2em\"><span class=\"sgb-heading__text\">\u307e\u3068\u3081<\/span><\/span><\/h2>\n\n\n\n<p>web\u5e83\u544a\u306b\u306f\u69d8\u3005\u306a\u7528\u8a9e\u304c\u3042\u308a\u3001\u5834\u9762\u306b\u5fdc\u3058\u3066\u4e8b\u696d\u8a08\u753b\u3084\u65bd\u7b56\u5c55\u958b\u5f8c\u306e\u5206\u6790\u307e\u3067\u5e45\u5e83\u304f\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br>\u3053\u308c\u3089\u3092\u6d3b\u7528\u3057\u306a\u304c\u3089\u3001\u65e5\u3005\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3078\u6d3b\u304b\u3057\u3066\u3044\u3051\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n<div id=\"sgb-css-id-34\" style=\"--sgb--custom--left-color: var(--sgb-main-color);\">\n<p class=\"wp-block-sgb-headings sgb-heading\"><span class=\"sgb-heading__inner sgb-heading--type1\" style=\"background-color:transparent;border-color:transparent;font-size:1.2em\"><span class=\"sgb-heading__text\" style=\"color:#333\">SKYFLAG\u3068\u306f<\/span><\/span><\/p>\n<\/div>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"332\" height=\"92\" src=\"https:\/\/skyflag.info\/labo\/wp-content\/uploads\/2024\/02\/SKYFLAG_logo_20230830-e1706772417396.png\" alt=\"SKYFLAG\" class=\"wp-image-44\"><\/figure>\n\n\n\n<p>\u300e<a href=\"https:\/\/skyflag.info\/?utm_campaign=10646875-labo&amp;utm_source=labo\" target=\"_blank\" rel=\"noreferrer noopener\">SKYFLAG<\/a>\u300f\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306b\u5bc4\u308a\u6dfb\u3063\u305f\u30ea\u30ef\u30fc\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<br>\u30ea\u30ef\u30fc\u30c9\u3092\u6d3b\u7528\u3057\u305f\u72ec\u81ea\u306e\u30e2\u30c7\u30eb\u3092\u78ba\u7acb\u3057\u3001\u30de\u30cd\u30bf\u30a4\u30ba\u30fb\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30fb\u30ea\u30b5\u30fc\u30c1\u3068\u3044\u3046\u5206\u91ce\u3067\u3001\u7dcf\u5408\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u63f4\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n<div class=\"sgb-content-block post-1899 js-sgb-content-block\" data-id=\"1899\"><div id=\"sgb-css-id-38\">\n<figure class=\"wp-block-image aligncenter size-large is-resized has-custom-border is-style-default\"><a href=\"https:\/\/skyflag.info\/?utm_campaign=10646875-labo&amp;utm_source=labo\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"345\" src=\"https:\/\/skyflag.info\/labo\/wp-content\/uploads\/2026\/04\/\u9752_CTA-1-1024x345.png\" alt=\"\" class=\"wp-image-1941\" style=\"border-radius:16px;aspect-ratio:2.96826688364524;width:656px;height:auto\" srcset=\"https:\/\/skyflag.info\/labo\/wp-content\/uploads\/2026\/04\/\u9752_CTA-1-1024x345.png 1024w, https:\/\/skyflag.info\/labo\/wp-content\/uploads\/2026\/04\/\u9752_CTA-1-300x101.png 300w, https:\/\/skyflag.info\/labo\/wp-content\/uploads\/2026\/04\/\u9752_CTA-1-768x259.png 768w, https:\/\/skyflag.info\/labo\/wp-content\/uploads\/2026\/04\/\u9752_CTA-1-1536x518.png 1536w, https:\/\/skyflag.info\/labo\/wp-content\/uploads\/2026\/04\/\u9752_CTA-1-940x317.png 940w, https:\/\/skyflag.info\/labo\/wp-content\/uploads\/2026\/04\/\u9752_CTA-1.png 1810w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>web\u5e83\u544a\u306b\u95a2\u3059\u308b\u7528\u8a9e\u306e\u610f\u5473\u3084\u4f7f\u3044\u65b9\u3092\u77e5\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u5e83\u544a\u904b\u7528\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7406\u89e3\u5ea6\u3092\u3055\u3089\u306b\u6df1\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u3053\u306e\u8a18\u4e8b\u3067\u306f\u305d\u308c\u3089\u306e\u7528\u8a9e\u3092\u30b8\u30e3\u30f3\u30eb\u5206\u3051\u3057\u3066\u3001\u89e3\u8aac\u3092\u3057\u3066\u3044\u304d\u307e\u3059\u3002 \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3068\u306f\u3001\u5e83\u544a\u304c &#8230; <\/p>\n","protected":false},"author":2,"featured_media":1736,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[7],"tags":[24,5,26,42],"class_list":{"0":"post-51","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-web","9":"tag-webad","10":"tag-26","11":"tag-42","12":"entry"},"_links":{"self":[{"href":"https:\/\/skyflag.info\/labo\/wp-json\/wp\/v2\/posts\/51","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skyflag.info\/labo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skyflag.info\/labo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skyflag.info\/labo\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/skyflag.info\/labo\/wp-json\/wp\/v2\/comments?post=51"}],"version-history":[{"count":26,"href":"https:\/\/skyflag.info\/labo\/wp-json\/wp\/v2\/posts\/51\/revisions"}],"predecessor-version":[{"id":1977,"href":"https:\/\/skyflag.info\/labo\/wp-json\/wp\/v2\/posts\/51\/revisions\/1977"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skyflag.info\/labo\/wp-json\/wp\/v2\/media\/1736"}],"wp:attachment":[{"href":"https:\/\/skyflag.info\/labo\/wp-json\/wp\/v2\/media?parent=51"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skyflag.info\/labo\/wp-json\/wp\/v2\/categories?post=51"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skyflag.info\/labo\/wp-json\/wp\/v2\/tags?post=51"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}